Indian traditional attire truly enhances the beauty of a woman. Women’s love to drape a saree or put on a kurta casually without heeding to the beautiful story woven on it. Every piece of cloth has its own story lurking behind it. A fashion designer is probably the storyteller who weaves your dreams into a piece of cloth. Ritu kumar, a well-known fashion designer who along with our fashion house has embarked upon a fashion wear brand “aarke” that is a unique amalgamation of Indian tradition infused with a modern spirit.
The launch date of “Aarke” collection by Ritu Kumar
The Ritu Kumar House equipped with skilled men and women has put to sea “aarke” a wear brand exclusively for the womenfolk or any women who have Indian sensibilities of dressing up. Launched on 24th March 2021 it is deep-rooted in Indian tradition interwoven with a modern spirit. The collection pans focus on the quality, credibility, and affordability of clothes and accessories.
The story behind Ritu Kumar’s “aarke”
Ritu Kumar’s “aarke” has an emotion associated with it. Amrish Kumar, the CEO of Ritu Kumar House has alluded “aarke”to represent a woman who is a multi-tasker, an all-rounder, and someone who hold on to her preferences of choosing what to wear without shying away. “Aarke” tends to reach out to more audiences through its exclusives designing, class quality, and price sensitivity. The collection is drool-worthy for it has a host of women’s apparel that aims to gap the bridge between designer wear brand and the price points
The collection Of “Aarke” by the House of Ritu Kumar
The “aarke ”collection of women’s apparel has a touch of Ritu Kumar’s prints and patterns keeping in tune with Ritu Kumar’s palette of sandy, cappuccino, mocha, teal, and forest green that rightly flatters any of the Indian forms. It includes an affordable range of karats, tunics, tops, and sarees that suits the taste of Indian women and any woman who have got a tinge of Indian sensibilities to dress up.
This apparel of aarke has a unique smell of earthly appeal that is inspired by the magical spell of rain, flowers, and a peaceful corner where a woman is sited, her neck adorned with silver jewelry and eyes with eyeliner. One can get hold of this exquisite collection on the website where it was launched. It is definitely a perfect wardrobe solution for the everyday fashion requirements of a woman at affordable prices. The wear brand has become a major success within a few month of its launch.
The House of Ritu Kumar has always kept in tune with the taste of the Indian woman and has not been blind-eyed to the rich tradition of Indian culture. The magical touch of the skilled personnel of the House of Ritu Kumar, the elegance and grace of each clothing is amplified. It magnifies the glory of each woman and makes her feel beautiful and proud.”Aarke”, a wear brand that has the heart of millions.