Having good Instagram captions written will lead you with good number of engagements. And engagement is one of the three major things that the Instagram algorithm would consider when ordering content in the user feeds. So, while having an Instagram account it is important that you try and get a greater number of likes, and comments so that your followers will continue to see your photos and videos often. Read on the blog for a list of winning Instagram caption ideas and get some of the best tips on how you can write a few of them on your own. Let’s have a look at them right in detail below.
Knowing your marketing audiences:
Who are those one billion Instagram users who fit in your business target customers profile. The Instagram demographics show us that it is used by almost every individual. A platform that is popular among the women when compared to the men. In short, the better you know your marketing audiences the better would be the results. The better actually it would turn out to be for you to tailor your Instagram marketing strategy followed with their expectations and needs.
Identify the voice of your brand:
If you have not identified the voice of your brand, especially as a part of the social media marketing strategy then do make sure that you ask yourself what are the qualities and values that you actually want your brand to embody. So, all that you can do here is create a list and then use it to shape your voice. You can also try and jot down a few adjectives that will help you describe your business in the right manner. Say for example Bold, curious and authoritative are some of adjectives that suites the travel industry.
Placing the most important words in the caption:
Again, captions are the cut offs in the users feeds just after a few lines of text. So, it is important that you convey your key points or say the call to action button right away. You can put @ any mentions and then the hashtags at the end of it. Also leading your writing with some of the best or say good points is again a good writing. Hook the reader in and then give them the reason to tap more.
Consider the length:
Remember that most of the individuals even today scroll through their Instagram feeds at a brisk space. You might even be wondering how long a caption should be. Then let me tell you it has to be brief. Use the right context for what ever you are trying to convey. The minimum characters required here are 125.
Edit and then rewriting them:
Take your time and dont be afraid of the drafts, especially when your captions are a bit more than the few lines. Great writing whether you are aiming humour or education just takes a few edits and multiple drafts. Cut out the words that are unnecessary to keep and are clear and concise enough. It would be better if you actually allow someone else to go ahead and edit your work.
And this is it. You have the ideas, tips, and the tools to write the right and really good Instagram captions. Now get posting. And all the very best.